Conversion Rate Optimization Specialist
Think you have never heard of conversion rate optimization specialist? Think again. If you read company blogs, click on the always interesting stories served up by Yahoo, or simply surf the web for pleasure, you’ve read the work of a conversion rate optimization specialist.
These quick-thinking, fast-typing writers spend their days and nights researching and writing. They come up with content that the people–the Internet-using public–want, search for, and find. And in the process, they also drive traffic to the websites of companies, nonprofit organizations and special-interest groups who are all competing for the eyeballs and dollar bills of the millions and millions ?of people who use the Internet.
If you don’t have a conversion rate optimization specialist of your own, you should. Here’s why:
Keywords are king
Google uses them to rank websites. Internet users type them into web browsers with amazing frequency. They are your blog’s engine, consistently driving traffic your way. They are, of course, keywords–and they can make or break your blog.
Once you have a conversion rate optimization specialist of your own, he or she will tell you which key words to use, how frequently to use them and all the different ways they should be situated in your content. Without a conversion rate optimization specialist, you might never maximize the power of key words on your blog.
Compile copious amounts of content
Well, don’t just compile large amounts of any content–focus on high-quality, easy-to-read content. Focus on the stuff that your visitors want and you want to give them. And then put a lot of it on your website. The more high-quality content you put on your blog or website, the better chance you have of it going viral. And once something goes viral, your site will become an instant online rock star.
It’s a marathon, not a sprint
Website rankings are fickle lovers. They’ll go up one day and make your heart swoon, then go down the next and break your heart in two. Don’t fall prey to the ups and downs of the website ranking game. Instead, remember that improving your website’s rank is a marathon, not a sprint. Take the highs and lows in stride, develop a plan that works and then don’t deviate from your plan. You’ll reach the finish line if you stay focused and keep putting one foot over the other.
Listen to your analytics
What works? That’s the million-dollar question a conversion rate optimization specialist can help you answer–with precision. Analytics do not lie. They will tell you who is reading what, for how long, and why visitors are either transformed into customers/clients or not. Use your analytics. Listen to your conversion rate optimization specialists. They will tell you what is working on your website, and then they will help you create more content that the people want.
If a tree falls in the forest, does it make a sound? Yes, but who cares. The same can be said for content that is posted in a virtual vacuum. No matter how amazingly interesting it is, if no one knows about it, no one will care.
That’s why you need to aggressively promote your content using social media tools such as Facebook, Twitter, Instagram and whatever other fresh, new and exciting tool becomes available. Get social and you might go viral–and then your company will have more friends and fans than you will know what to do with.