Why Law Firms Should Utilize an SEO Service

The Importance of Using an SEO Service

-?Inbound marketing is not an exact science. It is still a science, though. Search engine optimization relies heavily upon a combination of experience, technical expertise and consistent benchmarking, and while the success of an Inbound Marketing campaign relies heavily upon its adherence to a basic set of guiding principles, strategies must be industry-specific in order for the campaign to work.

It has become nearly impossible to achieve success without utilizing an SEO service. Let?s have a look at why it?s so important to utilize an SEO service provider for your law firm:

Firm-Specific Initiatives- Who?

seo serviceMost individuals in need of legal representation will search the internet for an attorney, so unless yours is the only firm serving clients within a fifty-mile radius, you will face the same challenges enjoyed by every other law firm with an online presence. Of these challenges, the most consequential will be reaching the right audience with the right information.

An SEO service provider will work with you to ascertain a comprehensive understanding of the goals of your particular firm. Which types of cases are you equipped to handle? Are there certain types of cases for which you wish to generate a clientele? The more information they have about the goals of your particular firm, the more your SEO service provider can tailor the various facets of your advertising campaign to help you meet them.

Keywords- What?

In order to begin driving the appropriate audience to your website, you need to know which keywords individuals are typing into search engines when looking for lawyers who specialize in the cases for which you wish to generate interest. Once you?ve briefed your SEO service provider about your career goals, they will begin isolating the most popular keywords used by individuals searching for an attorney who specializes in those cases. This is accomplished using demographic data, among other things.

Visibility- Where?

seo serviceSocial media platforms, like Facebook and Twitter, yield enormous potential with respect to lead generation. However, certain platforms are apt to generate more leads for those in certain industries than they are for those in others.

The same can be said of almost any media through which individuals can acquire information about your services.

Using demographic data, forecast models and other tools, your SEO service provider will isolate the most popular media used by individuals in need of the services you provide.

They will then use those media to launch an advertising campaign that drives visitors to your web page. Satisfied clients lead to referrals, and referrals lead to growth.


To find out how you can improve your law firm’s SEO, take the website grader for a full SEO report:


Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.

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