Why Investing in Your Law Firm’s Website is Worth It
Some law firms perform better than others at gathering leads, converting, and acquiring cases that are beneficial to the firm. The question on the mind of some attorneys and law firm marketers then becomes: “What are they doing that we’re not?”
The short answer to this question is “create a strong online presence and put a limit on other forms of advertising.” Inbound Marketing tools like blogs and social media marketing are essential to generating enough interest to stand up against the competition.
Simply having a website is no longer enough to attract Leads and increase Conversion rates. With so many prospects across the world looking to the Internet as the new Yellow Pages, it has become more important than ever before to focus on Inbound Marketing.
Inbound Marketing Analysis
Contact some professional Inbound Marketers to perform an?Inbound Marketing analysis of your website. This analysis will compare your website to top competitors in order to determine what will be needed to compete.
A gap analysis should also be conducted to compare your law firm’s marketing campaign to actual conversions and growth. The initial insights gained from this analysis will prove crucial in standing toe-to-toe with the best law firm websites in your area.
Fresh & Up to Date Website
Updating your website’s landing pages, calls-to-action and written content will also be essential to building a significant online presence. This is the face of your law firm, as far as many leads are concerned, and making it look good is important.
But it’s not all about looks.
Visitors need to be able to easily navigate from page to page, finding pertinent information on each page. A good team of Inbound Marketing specialists will locate and fix any problems they find while sticking to the overall vision of your law firm. Broken links, navigation problems or poor website structure may cause potential clients to visit a competitor’s site.
The best law firm websites know how important it is to populate their blogs and written content with Search Engine Optimized keywords.
When potential clients search for law firms in their area, the chances of them going to your website is increased dramatically as search engines will pick up on the keywords used throughout your blog or website articles.
Think of search engines like the Yellow Pages. If, for instance, a prospect were to type “personal injury attorney New York”, the chances of your website being among the first page of results is dependent?upon the keywords present on your website or connected blog posts. If your law firm is not among the first page of results, many prospects may simply look elsewhere to find help.
Social Media Marketing
Connect with potential clients by networking with individuals in a more personable way. Using social media outlets like Facebook or Twitter will not only help advertise your law firm, but it will provide your law firm with free word of mouth advertising too.
By recognizing and employing the methods of the best law firm websites, your firm can easily begin to garner considerably more online attention.
This is critical to converting Leads, building a consistent client base and acquiring quality cases- not just quantity. If you’d really like to get ahead of the competition, it is essential to make use of the myriad of tools used in Internet marketing.
If your law firm turned your marketing budget away from printed advertisements like newspapers and Yellow Pages to begin using the marketing methods above, you will begin to see the kind of lead Conversion needed to foster growth in your law firm.
If you haven’t already, let us assess your website for free. Simply click on the button below and submit your website and we will let you know how your website can become one of the best law firm websites around:
Marketing Matters Inbound is an inbound marketing firm specializing in online conversions, content strategy, call-to-action mapping and traditional media placement. Our experience in B2B digital marketing and traditional media allows us to deliver results through a strategic media mix. We believe in aligning and merging marketing and sales/operations for optimal return on your marketing investment.