What Is Marketing Automation Software?
– If you are in the middle of your latest campaign and someone has suddenly mentioned that you should automate it with software, you may be a little confused. After all, isn’t a marketing campaign a labor-intensive activity that requires endless meetings, cold calling, social media blitzes and advertising/print campaigns? Why would you trust all those activities to a piece of software? Well, marketing automation software can make your life a lot easier and deliver more results than you can get from weeks of meetings and appointments.
How To Choose The Best Marketing Automation Software
The right marketing automation software can do a lot for your business. It can not only automate simple and repetitive tasks but put into action complex strategies that integrate the best of your inbound marketing with comprehensive content marketing to your target demographics. It can handle lead generation, manage your landing pages, and help you convert website visitor into paying customers. When you are evaluating marketing software you need to ask the following questions to make sure that it is right for you:
1. Is it an all-in-one solution or is it sold piecemeal?
Some marketing software is a comprehensive suite that covers a variety of marketing tasks, everything from blogging to Inbound Marketing and ?analytics. HubSpot is an example of a company that provides a suite like this as a package deal. What you need to determine is if you need this much of your campaign to be automated or if you want to find software that just does one thing really well.
2. If the software consistent with your goals?
If the marketing automation software is highly specialized, what does it emphasize? If you marketing efforts are more geared toward building a relationship with a brand and raising awareness than it is about making sales than a software that emphasizes conversion way not be the best fit for you. Marketo is one example of a software solution that realizes the value of relationships and has software that can be of value to nonprofits and other organizations that are trying to build awareness more than they are seeking sales.
3. Is the software geared toward B2B?marketing?
If you are in B2B sales your marketing automation software must reflect the essential differences between your business?and that of commercial or retail sales?efforts. Pardot is one of many great marketing automation software providers that focus their tool on lead generation techniques that are unique to B2B?sales marketing. Choosing the right software for your specific business can simplify many of your most frustrating processes and give you a remarkable return on your investment.
Take a Closer Look
The reality is that the providers of marketing automation software are savvy marketers themselves and they know how to sell their product to you using their own product. Sign up for their free newsletters or put yourself on their email list and wait to see what they do. They way that they market their own product to you will accurately?reflect how well your own products or services will be marketed by their software. Pay close attention to all materials that you get from them, and if the materials are weak, amateurish or unconvincing it may be a red flag that you may not get the best possible results from their product.
Are you ready to take a closer look at some of the most innovative Marketing Automation Software available?on the market? Take the?opportunity to download and read?“A Guide To Choosing Marketing Automation Software” today.
Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?andtraditional media?allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.