Website Grader: Do I Need a Website Grade?

The Website Grader: the First Step to Optimizing Your?Digital?Presence

– A recent Forbes article presents sobering facts regarding small businesses and their use of digital marketing.? 52% of business owners do not have a website and 56% do not even track the success of their marketing efforts.? (Yodel?s First Annual Small Sentiment Survey.)

Cyber Monday follows Black Friday as more people rely on the Internet for shopping and information.? Having no website, or even an ineffective one, can have a devastating impact on business growth.? Ignorance regarding the success or failure of marketing strategy wastes time and money.

The Website Grader is a simple and low-expense tool to check your website’s ability to reach potential customers.? Whether your site is new or has been around for a few years, the Website Grader can help your website reach its maximum potential.

What is the Website Grader?

The Website Grader is a tool for assessing a website?s effectiveness.? Using a 100-point scale, the Website Grader assesses the following:

????????? Top?of?Funnel Gaps: where consumers research products or services;

????????? Middle?of?Funnel Gaps: where consumers browse products or services; and

????????? Bottom?of?Funnel Gaps: where consumers purchase the products or services.

Weakness in any of these steps discourages consumers from becoming your customers?meaning it fails in its conversion. Addressing strengths and weakness of a website based on these steps helps ensure a good balance between product information, product presentation, and product purchase.

How the Website Grader Improves Online Presence

Small businesses often neglect opportunities for a strong online marketing strategy.? Much of this is due to expense and the fear associated with that expense.? Larger businesses may have bigger budgets for their online needs but still require guidance with using social media and online options more effectively.

No matter the size of the business, the Website Grader provides information leading to improvement.? Depending on the results of the report, possible improvements may include offering more information for consumer research, improving the presentation of products or services, or streamlining the purchase and contact process.

You can also provide a maximum of three competitor websites to receive an honest assessment of how your website compares to them.? This is important because if your site does not have what a consumer is seeking, they may find it on your competitor?s site if you fail to optimize.

The First Step to Inbound Marketing Services

There is no need to pursue your online marketing plan in a clueless matter.? The Website Grader is a good first step as it shows where you can improve your website.? However, you may also require a full analysis of your online marketing strategy.? You can start this service with a full Inbound Marketing Report.

However, if you do not feel ready to invest in the full report, your website is a good place to look in seeing how you can better connect with consumers.? In many industries, consumers are looking for your website so they can receive a good introduction to your services before contacting you.? Simply making your website a priority and using the Website Grader to assess its effectiveness can be a vital step in bettering your online presence.

Marketing Matters Inbound?is an inbound marketing firm specializing in online conversions, content?strategy, call-to-action mapping and traditional media placement. Our experience in?B2B digital?marketing?and traditional media allows us to deliver results through a strategic media mix. We believe in?aligning and merging marketing and sales/operations for optimal return on your marketing investment.